Monthly Archives: October 2012

Cows Can Text with M2M

DEUTSCHE TELEKOM, BONN – 19th October 2012

 M2M solution for agriculture – real-time monitoring of cows
 Deutsche Telekom and MEDRIA partner in M2M solutions
 Available on Telekom’s M2M Marketplace

Cows can text, thanks to Machine-to-Machine communication (M2M). Using the Vel’Phone® and HeatPhone® solutions supplied by French monitoring solutions experts MEDRIA Technologies, farmers are notified automatically when calving begins or when a cow is in heat and ready for insemination. Deutsche Telekom and MEDRIA have formed a partnership and agreed to cooperate in equipping 5,000 farms around Europe with the application and with Telekom SIM cards.

“M2M solutions deliver major benefits in nearly all industries,” says Jürgen Hase, head of Deutsche Telekom’s M2M Competence Center. “That is why we are banking on innovative partners like MEDRIA Technologies, who know the specific demand and use cases in their industry. Together with strong partners, we develop and provide end-to-end M2M applications to best serve customer demand.”

For MEDRIA, Deutsche Telekom’s excellent network quality was the deciding factor. “For us, it ensures that important information is relayed securely and is highly available,” says Emmanuel Mounier, MEDRIA’s Managing Director. “Another advantage is Deutsche Telekom’s marketing support, including the use of the M2M Marketplace, where the products are now available.”

The Telekom SIM Cards are housed in M2M data collection devices in the cow’s stable or the field. Special sensors measure the cow’s vital data and relay it to the data collection device. The device then notifies the farmer immediately by sending a text message. M2M communication technology means that the farmer no longer needs to spend long nights in the stable. The M2M solution ensures that he can intervene promptly when a cow is about to calve and can make optimal use of the short time when a cow is in heat.

The result is a higher reproduction rate for the herd, while avoiding emergencies means less stress and more profit for the farmer. Data readings are not just available as texts on the farmer’s cell phone. Every farmer can follow his cows’ vital data on the MEDRIA’s Daily Web Services® Internet platform thanks to the M2M GPRS data transmission link between the data collection device and MEDRIA’s datacenter.

If the Telekom network is not available, the SIM card switches automatically to the best available network at the location and thereby ensures constant availability even in remote areas.

Mobile Fun expands warehouse to support increasing sales

Mobile Fun gears up for Christmas and international sales boost with warehouse extension

Ruel Taylor Mobilefun

Birmingham, 08 October 2012. Mobile Fun, the UK’s leading online retailer of mobile accessories, has extended its warehouse and distribution centre to meet increasing sales.

The 25 per cent additional space within its UK warehouse come as a result of Mobile Fun’s successful international expansion over the past 18 months, with the launch of four new websites, in Spain, The Netherlands, Italy and the US, adding to its existing portfolio of sites in the UK, France and Germany.

Operations Director, Ruel Taylor, commented: “International orders currently make up 30 per cent of our total revenue and this is growing every month, especially following the successful launch of our new websites across Europe and the US.

“As a result of continually increasing demand from customers worldwide, our existing warehouse simply wasn’t large enough to handle all of the orders we are now processing. Our reputation for offering the largest range of mobile accessories is extending beyond the UK and Europe, so we’ve created additional space to help us fulfil growing international orders quickly.”

The extended warehouse will also ensure Mobile Fun is prepared for the upcoming Christmas period. Last December, Mobile Fun achieved its first “million month” with sales of over £1.1m and the company anticipates order numbers will increase significantly this year, from October onwards, thanks in part  to a strong roadmap of devices launching and selling in Q4. These include the highly anticipated iPhone 5, Galaxy S3 and Nexus products.

For more information, and to see what mobile accessories Mobile Fun has to offer, simply visit www.mobilefun.co.uk.

About Mobile Fun

Mobile Fun is the UK’s leading Internet retailer offering a market leading range of accessories for mobile phones, tablets and other mobile devices from its growing portfolio of websites in the UK and in Europe.

With a product range of over 6,000 globally-sourced mobile accessories and tens of thousands of mobile downloads available on its websites, Mobile Fun has successfully established a market-leading position within the competitive mobile, smartphone and tablet sectors.

Mobile Fun has offices in the UK, Germany, France and Spain and delivers products to over 50 countries worldwide.

Mobile Fun was ranked as the UK’s 7th ‘Fastest Growing Technology Based Company’ in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year’ title at the Mobile News Awards 2011 then again in 2012 and won Best Online Business (Consumer) at the ECMOD Awards 2012 and the Online Retail Awards 2011 and 2012 ‘Computers and Telecommunications’ category.

Article Posted On Telecom News 10th October 2012.