Category Archives: Mobile Broadband

Samsung 5G Mobile

Samsung reveals 5G breakthrough – though not until 2020

With many mobile device users in the UK looking to upgrade their phones to accept 4G sims in order to take advantage of super-fast connectivity, technology manufacturer Samsung has announced a breakthrough in 5G.

However, those thinking of putting off an upgrade in favour of 5G will be waiting a very long time as Samsung has estimated the technology will not become public until at least 2020.

Furthermore, theinquirer.net believes it could even be a much longer wait given the 13 years that separated 3G and 4G connectivity, making it unlikely that 5G will become available for UK consumers ‘within the next decade’.

Nevertheless, Samsung’s claims to have successfully developed its 5G network with 1Gbps speed, reaching a potential 10Gbps. This means users could potentially download an entire movie in less than one second.

Overall, 5G networks could allow “a wide range of services such as 3D movies and games, real-time streaming of ultra high-definition content and remote medical services,” claims the firm.

Samsung commented on the new network to telegraph.co.uk: “Samsung’s latest innovation is expected to invigorate research into 5G cellular communications across the world.

“The company believes it will trigger the creation of international alliances and the timely commercialisation of related mobile broadband services,” it added.

EE delivers 4G to an additional 12 towns

Telecommunications firm EE has rolled out 4G to an additional 12 towns, bringing the number of cities and towns covered to 62.

Reported by imore.com, the latest towns to receive 4G coverage are Aylesbury, Berkhamsted, Billericay, Blackpool, Brentwood, Dewsbury, Huddersfield, Lytham St Annes, Marlow, Pontefract, Thame and Windsor.

Now, EE claims that more than half of the UK’s population is covered by its 4G service. Furthermore, it has reiterated its desire to launch 4G services across the whole UK – those with 4G sims in a further 18 towns will be able to access 4G in June, bringing the total coverage to at least 80.

By the end of the year, EE wants 70 per cent of the UK to be able to access 4G, adds t3.com.

Olaf Swantee, chief executive of EE, commented on the rollout: “Consumers and businesses in the UK use mobile internet more than any other market and rely on it for long commutes. We’re committed to rolling out 4G to 98 per cent of the population by the end of 2014.”

Furthermore, EE will also be upgrading its 4G network to operate at speeds of 100Mbps and higher over the next year to ensure that it doesn’t fall behind when other UK telcos start to roll out their own respective networks.

4G users spend more online thanks to faster speeds

Consumers with 4G mobile devices are more likely to spend more online as a result of their faster connections, thedrum.com reports.

A new study by eDigitalResearch and IMRG found that a third of 4G users have claimed they are ‘likely’ or ‘very likely’ to make more purchases on their mobile devices thanks to their quick internet speeds.

The research, which involved quizzing 2,000 consumers, found that 77 per cent of those with 4G connectivity had already used their devices whilst out shopping, to check prices, availability or read reviews. Tellingly, this figure was at just 53 per cent for those with only a 3G connection.

Elsewhere, the study also found that users of 4G were also more tech-savvy and more engaged with developments in the mobile world than their 3G-using peers. It also found that 14 per cent of all mobiles now came with 4G sims, although not all of them are currently in use.

The usage and effectiveness of 4G was also considered, with the result that 82 per cent of those surveyed who’d used 4G claimed it made browsing ‘faster’ or ‘considerably faster’.

Commenting on the findings, commercial director at eDigitalResearch, Derek Eccleston told ichannel.com: “The introduction of 4G technology looks set to have a considerable impact on retail markets.

“With faster internet speeds and a better all-round browsing experience, more and more shoppers are likely to turn to their 4G-enabled device to help them through their multichannel purchase journey. Whilst the thought of this might scare some, brands need to embrace this next step of the mobile revolution and ensure that their entire end-to-end customer journey across all channels is set for more mobile.”

British businesses urged to prepare for arrival of 4G

British businesses have been urged to do more to prepare for the arrival of 4G.

Sean Duffy, who is head of technology at Barclays Bank, has claimed that the arrival of super-fast internet in the UK will encourage even more consumers to shop online using mobile devices.

In an interview with bmmagazine.co.uk, he encouraged businesses to prepare for the proliferation of 4G routers by ensuring their website is fully-optimised for mobile devices.

He said: “We’re already seeing a growing trend for consumers to browse on their mobile or tablet rather than their PC and while the introduction of 4G networks is unlikely to cause technical problems for online businesses, it is likely to accelerate this trend.

“Companies that are already prepared for consumers to use their sites from a mobile device stand to gain a significant competitive advantage. It isn’t enough to simply replicate the big screen PC experience for mobile devices.”

According to cable.co.uk, Duffy was reacting to research that suggested nine out of ten online businesses were yet to optimise their website for mobile devices. That’s despite over a third of businesses reporting growth in mobile traffic since the turn of the year.

The research, conducted by Barclays, revealed that more than half of Brits bought a product online using a mobile device last year.

EE still running the 4G market

EE is still running the 4G market, with a company prediction that there will be one million 4G customers by the end of the year.

The mobile phone network has announced that 318,000 people are currently running their super fast mobile broadband service. Around 1,600 medium and large businesses have also signed up, according to ibtimes.co.uk.

EE has released financial results for the first quarter of 2013 and claimed last month that it wanted to reach the big one million this year. With O2, Vodafone and Three all hot on its heels to offer 4G sims in the next few months, competition could be stiff.

Chief Financial Officer of EE, Neal Milson said: “Today’s results are in line with our expectations, and we are making good progress focusing on high value segments.

“We expect to strengthen our industry leadership position in the year ahead as the 4G roll out continues and we introduce double-speed 4GEE.”

Sky.com reports that this is the first time the network has released any subscriber numbers, since it launched the service in November 2012.  Average speeds are expected to reach 20Mbps in ten different cities by the end of June, according to company predictions.

EE has around 27 million customers and expects to have 4G coverage for 70 per cent of the population by the end of the year.

4G rollout set to fuel high-tech adverts

The rollout of the 4G network is set to spark advances in the adverts appearing on smartphones, reports ft.com.

Reporter Robert Cookson explained that the ultrafast nature of this next-generation internet access will supply the bandwidth for marketers to create some truly advanced content – adverts that are personalised to the user and that are able to ask them questions.

Mobile advertising spending more than doubled in 2012 in the UK, according to Mr Cookson, with this investment not forecast to let up. Among the innovations due to appear thanks to 4G routers and sims is speech recognition technology within adverts.

Victor Malachard, chief executive of Adfonic, said: “I’d say what makes mobile different is first and foremost the personal nature of the device. If you’re engaging with a person through a smartphone or tablet, you’re going to have that person’s attention far more than if you were engaging with them through desktop or television or print.”

The possibility of using the 4G network for such rich media adverts largely relies on consumer take-up of the service and mobile network EE is confident of hitting its target of one million customers by the end of the year, reports theregister.co.uk.

It has signed up 318,000 people for 4G so far – it currently has a monopoly on the service but rivals will join the fray later this year.

Internet access more important than water, TV and heating, claims poll

Britons would be more ‘stressed out’ by not having internet access than if their heating was switched off, their TVs didn’t work or they didn’t have water, according to a new study.

A survey of 1,000 London commuters by Infosecurity Europe, reported by freshbusinessthinking.com, found more people would worry about not having internet access than some of the most valuable utilities used in everyday life.

The report suggests 38 per cent would be stressed out through lack of internet, followed by 32 per cent claiming lack of water would hinder their stress levels. Furthermore, 18 per cent cited lack of heating while no TV and no washing machine would be a bugbear to eight per cent and four per cent of commuters respectively, adds dezeen.com.

However, with the introduction of 4G to the UK, those worried about lack of internet access can use a 4G sim in a compatible mobile device in order to access their favourite sites or play games online.

Claire Sellick, event director for Infosecurity Europe, commented on the figures: “It is not just at home that the Internet has become a ‘must have’ – the same sentiment falls into the workplace too.

“Having an internet connection is part and parcel of our everyday lives [and is] becoming more important than even heat and water at home, which does seem phenomenal but shows just how dependent we are on the internet,” she added.