4G users spend more online thanks to faster speeds

Consumers with 4G mobile devices are more likely to spend more online as a result of their faster connections, thedrum.com reports.

A new study by eDigitalResearch and IMRG found that a third of 4G users have claimed they are ‘likely’ or ‘very likely’ to make more purchases on their mobile devices thanks to their quick internet speeds.

The research, which involved quizzing 2,000 consumers, found that 77 per cent of those with 4G connectivity had already used their devices whilst out shopping, to check prices, availability or read reviews. Tellingly, this figure was at just 53 per cent for those with only a 3G connection.

Elsewhere, the study also found that users of 4G were also more tech-savvy and more engaged with developments in the mobile world than their 3G-using peers. It also found that 14 per cent of all mobiles now came with 4G sims, although not all of them are currently in use.

The usage and effectiveness of 4G was also considered, with the result that 82 per cent of those surveyed who’d used 4G claimed it made browsing ‘faster’ or ‘considerably faster’.

Commenting on the findings, commercial director at eDigitalResearch, Derek Eccleston told ichannel.com: “The introduction of 4G technology looks set to have a considerable impact on retail markets.

“With faster internet speeds and a better all-round browsing experience, more and more shoppers are likely to turn to their 4G-enabled device to help them through their multichannel purchase journey. Whilst the thought of this might scare some, brands need to embrace this next step of the mobile revolution and ensure that their entire end-to-end customer journey across all channels is set for more mobile.”

BT enters the 4G race in surprise U-turn

British Telecom has begun searching for a new telecoms partner, following a surprise U-turn on its mobile ambitions.

The BT group snagged £200 million worth of the 4G spectrum in the recent auction, but at the time said that they had no intention of entering the mobile communications market. Instead, it was believed that BT would use the spectrum to bolster their national Wi-Fi hotspot network, perhaps giving customers a 4G router.

However, the telecoms giant has now begun a tender for an operator to provide mobile services to BT customers. While the tender is open to all the operators it is widely expected that O2 will be the preferred bidder.

O2 was originally owned by BT but was sold off to Telefonica in 2005. O2 failed to win any of the 2.6GHz spectrum that BT bought, which is why industry insiders believe that a deal could be done.
Talking to FT.com, a BT spokesman said: “We won some excellent 4G spectrum just recently so it makes sense for us to explore the new opportunities that 4G presents.”

Sam Gibbs of Gizmodo.co.uk speculated that BT could well bundle 4G services with its broadband package which would make it a very tempting overall offer for many consumers and businesses alike.

British businesses urged to prepare for arrival of 4G

British businesses have been urged to do more to prepare for the arrival of 4G.

Sean Duffy, who is head of technology at Barclays Bank, has claimed that the arrival of super-fast internet in the UK will encourage even more consumers to shop online using mobile devices.

In an interview with bmmagazine.co.uk, he encouraged businesses to prepare for the proliferation of 4G routers by ensuring their website is fully-optimised for mobile devices.

He said: “We’re already seeing a growing trend for consumers to browse on their mobile or tablet rather than their PC and while the introduction of 4G networks is unlikely to cause technical problems for online businesses, it is likely to accelerate this trend.

“Companies that are already prepared for consumers to use their sites from a mobile device stand to gain a significant competitive advantage. It isn’t enough to simply replicate the big screen PC experience for mobile devices.”

According to cable.co.uk, Duffy was reacting to research that suggested nine out of ten online businesses were yet to optimise their website for mobile devices. That’s despite over a third of businesses reporting growth in mobile traffic since the turn of the year.

The research, conducted by Barclays, revealed that more than half of Brits bought a product online using a mobile device last year.

EE still running the 4G market

EE is still running the 4G market, with a company prediction that there will be one million 4G customers by the end of the year.

The mobile phone network has announced that 318,000 people are currently running their super fast mobile broadband service. Around 1,600 medium and large businesses have also signed up, according to ibtimes.co.uk.

EE has released financial results for the first quarter of 2013 and claimed last month that it wanted to reach the big one million this year. With O2, Vodafone and Three all hot on its heels to offer 4G sims in the next few months, competition could be stiff.

Chief Financial Officer of EE, Neal Milson said: “Today’s results are in line with our expectations, and we are making good progress focusing on high value segments.

“We expect to strengthen our industry leadership position in the year ahead as the 4G roll out continues and we introduce double-speed 4GEE.”

Sky.com reports that this is the first time the network has released any subscriber numbers, since it launched the service in November 2012.  Average speeds are expected to reach 20Mbps in ten different cities by the end of June, according to company predictions.

EE has around 27 million customers and expects to have 4G coverage for 70 per cent of the population by the end of the year.

4G rollout set to fuel high-tech adverts

The rollout of the 4G network is set to spark advances in the adverts appearing on smartphones, reports ft.com.

Reporter Robert Cookson explained that the ultrafast nature of this next-generation internet access will supply the bandwidth for marketers to create some truly advanced content – adverts that are personalised to the user and that are able to ask them questions.

Mobile advertising spending more than doubled in 2012 in the UK, according to Mr Cookson, with this investment not forecast to let up. Among the innovations due to appear thanks to 4G routers and sims is speech recognition technology within adverts.

Victor Malachard, chief executive of Adfonic, said: “I’d say what makes mobile different is first and foremost the personal nature of the device. If you’re engaging with a person through a smartphone or tablet, you’re going to have that person’s attention far more than if you were engaging with them through desktop or television or print.”

The possibility of using the 4G network for such rich media adverts largely relies on consumer take-up of the service and mobile network EE is confident of hitting its target of one million customers by the end of the year, reports theregister.co.uk.

It has signed up 318,000 people for 4G so far – it currently has a monopoly on the service but rivals will join the fray later this year.

4G is a viable alternative to fixed line on construction sites, says Kier

4G is to become an important tool on the modern construction site, says the head of construction IT at Kier.

Peter Banner says that communications are an essential tool on construction sites. With plans changing all the time, having data access insures that the developers are working to the latest drawings.

Traditionally, Banner said that the organisation would order in a fixed line and use an ad-hoc 3G system in the interim period. However, he said that the 3G network was simply not robust enough to handle the construction giant’s demands.

“[3G units] were quite limited in the amount of data we could transfer and the service we could provide over it,” Banner told telegraph.co.uk.

Now the company has moved over to 4G and Banner says that the difference is incredible.

A single 4G unit is enough for 35 people to connect their laptops and VoIP phones. The amount of bandwidth available on 4G is so great, that the company says that it could add CCTV and video conferencing capabilities as well.

Banner boasts that the units are built into flight cases containing the 4G router, switches and ‘network optimisation technology’. If there is no power available, the units can simply be plugged into a generator.

In related news, theregister.co.uk has reported that 28,000 Londoners will 40 days to fit their free filters before the city is flooded with 4G signals to test the effect on the Freeview television spectrum.

Internet access more important than water, TV and heating, claims poll

Britons would be more ‘stressed out’ by not having internet access than if their heating was switched off, their TVs didn’t work or they didn’t have water, according to a new study.

A survey of 1,000 London commuters by Infosecurity Europe, reported by freshbusinessthinking.com, found more people would worry about not having internet access than some of the most valuable utilities used in everyday life.

The report suggests 38 per cent would be stressed out through lack of internet, followed by 32 per cent claiming lack of water would hinder their stress levels. Furthermore, 18 per cent cited lack of heating while no TV and no washing machine would be a bugbear to eight per cent and four per cent of commuters respectively, adds dezeen.com.

However, with the introduction of 4G to the UK, those worried about lack of internet access can use a 4G sim in a compatible mobile device in order to access their favourite sites or play games online.

Claire Sellick, event director for Infosecurity Europe, commented on the figures: “It is not just at home that the Internet has become a ‘must have’ – the same sentiment falls into the workplace too.

“Having an internet connection is part and parcel of our everyday lives [and is] becoming more important than even heat and water at home, which does seem phenomenal but shows just how dependent we are on the internet,” she added.

Proroute – New M2M 3G Router Storms Ahead Of Competition

Since it’s launch in September 2012, the Proroute range of M2M 3G Routers have taken the UK market by storm.  Offering an industrial grade, M2M 3G router using the latest high speed HSPA+ embedded modem technology the Proroute H685 and H700 3G Routers have won the hearts and minds of both the security and energy services marketplaces as the premium 3G router to provide 3G wireless Broadband connectivity for remote management and monitoring of equipment at remote sites using high speed 3G mobile broadband services.

The cost of using 3G compared to traditional landline broadband is now more competitive in many instances and the Proroute 3G routers provide a convenient and reliable 3G service for Machine To Machine (M2M) communications with advanced keep alive features and a specification list making it suitable for 99% of applications the Proroute M2M 3G Routers are the ideal choice for your 3G remote connectivity services for small and large projects alike.

Already used in over 36,000 installations worldwide, the Proroute M2M range of industrial grade 3G routers have been providing robust, reliable M2M connectivity for over six years and with the latest HSPA+ technology offering download speeds of up to 21Mbps and upload speeds up to 5.76Mbps these 3G routers offer a real alternative towired broadband services.

The Proroute H685 series router provides a single HSPA+ Module withan  RJ45 Ethernet port for wired LAN connectivity as well as a WAN Port to enable the router to be used as a failover 3G router.  Also inlcuded inside this robist metal casing that protects the router in the harshest of environments is built-in WiFi offering high speed N Wireless as well as 802.11b/g wireless connectivity, Keep Alive features to ensure a permanent 3G connection, firewall and port forwarding options to suit most installations as well as wide ranging temperature and voltage specifications to ensure compatibility and functionality in the majority of applications.

The Proroute H700 has all the same features as the H685 3g router but includes a second HSPA+ 3G Module making this dual SIM 3G router the ideal solution for mission critical applications where redundancy is required.  The Proroute H700 3G Router will failover to a second network in the event that the primary network becomes unavailable and becuase the router contains two 3G modules it can either do this with a cold start to switch to the second module and SIM card or can be configured for a Hot Start whereby both 3G module are actice at the same time allowing for a hot switch to the backup network if required ensuring the miniumum of disruption or downntime.  The H700 M2M Dual SIM 3G Router can also be configured to use both HSPA+ 3G connections at the same time using built-in load balancing, ideal for users that need additional bandwidth within a single dual SIM 3G Router.

The manufacturers of the Proroute 3G routers are so confident in their reliability that they offer an advance replacement warranty free of charge for all Proroute 3G routers in the UK.  This warranty covers hardware failure to ensure that customers and users of Proroute routers provide the best levels of customer service and satisfaction from a company that wants to deliver the same reliability and service as it’s products.

Phone System Sales Boom During Recession

We hear about the recession and credit crunch several times a week and businesses closing and rising unemployment, but one of the things you probably expect to hear was that the Telecoms sector in the UK is reporting bumber sales of Phone Systems during the previous 12 months.

One of the drivers of this communications boom is the need for businesses to work smarter and enable a more flexible workforce.  Modern VoIP technology enables businesses to integrate a mobile workforce into a cental phone system infrastructure enabling them to communicate more effectively and drive down costs whilst improving performance.

The ability for members of staff to be able to answer cstomer calls when at home or on the road as though they were in the offic means that no opportunity is missed and the all important customer satisfaction levels are exceeded.  In a world where communications and technology has led the business model for growth, the new business model is all about the customer and this technology now only serves to enable businesses to ensure that they retain their existing customers by enabling them to communicate quickly and effectively.  A business that does not embrace this change in consumer and business customer power will not be able to survive long and in order to meet this important demand an effective telecommunications infrastructure is key.

This is the reason that businesses both small and large are leveraging the power of modern telecommunications products, services and tools to streamline their business whilst enhancing their customer interaction and developing brand loyalty.

Leading telephone system manufacturers such as Avaya and Mitel have siezed this opportunity with both hands and have ensured their business phone systems include all the tools necessary for the modern business to enable effective and cost effective telecommunications between company employees and their customers no matter where in the world they are.

An Avaya Phone System spokesperson has commented on their recent sales growth by saying “Our foresight into the future market trends and our ability to develop an understanding of customer expectations and deliver results led solutions has enabled us to secure an important position as the leading telecommunications provider for the next business generation”.

Both Avaya Phone Systems and Mitel Phone Systems include a range of products and services that enable businesses to create a platform for success and deliver cost effective business communications to deal with the increasing demands of customers and their need to effectivly communicate with their existing and proposed suppliers.

Cows Can Text with M2M

DEUTSCHE TELEKOM, BONN – 19th October 2012

 M2M solution for agriculture – real-time monitoring of cows
 Deutsche Telekom and MEDRIA partner in M2M solutions
 Available on Telekom’s M2M Marketplace

Cows can text, thanks to Machine-to-Machine communication (M2M). Using the Vel’Phone® and HeatPhone® solutions supplied by French monitoring solutions experts MEDRIA Technologies, farmers are notified automatically when calving begins or when a cow is in heat and ready for insemination. Deutsche Telekom and MEDRIA have formed a partnership and agreed to cooperate in equipping 5,000 farms around Europe with the application and with Telekom SIM cards.

“M2M solutions deliver major benefits in nearly all industries,” says Jürgen Hase, head of Deutsche Telekom’s M2M Competence Center. “That is why we are banking on innovative partners like MEDRIA Technologies, who know the specific demand and use cases in their industry. Together with strong partners, we develop and provide end-to-end M2M applications to best serve customer demand.”

For MEDRIA, Deutsche Telekom’s excellent network quality was the deciding factor. “For us, it ensures that important information is relayed securely and is highly available,” says Emmanuel Mounier, MEDRIA’s Managing Director. “Another advantage is Deutsche Telekom’s marketing support, including the use of the M2M Marketplace, where the products are now available.”

The Telekom SIM Cards are housed in M2M data collection devices in the cow’s stable or the field. Special sensors measure the cow’s vital data and relay it to the data collection device. The device then notifies the farmer immediately by sending a text message. M2M communication technology means that the farmer no longer needs to spend long nights in the stable. The M2M solution ensures that he can intervene promptly when a cow is about to calve and can make optimal use of the short time when a cow is in heat.

The result is a higher reproduction rate for the herd, while avoiding emergencies means less stress and more profit for the farmer. Data readings are not just available as texts on the farmer’s cell phone. Every farmer can follow his cows’ vital data on the MEDRIA’s Daily Web Services® Internet platform thanks to the M2M GPRS data transmission link between the data collection device and MEDRIA’s datacenter.

If the Telekom network is not available, the SIM card switches automatically to the best available network at the location and thereby ensures constant availability even in remote areas.