Tag Archives: 4g lte

4G users spend more online thanks to faster speeds

Consumers with 4G mobile devices are more likely to spend more online as a result of their faster connections, thedrum.com reports.

A new study by eDigitalResearch and IMRG found that a third of 4G users have claimed they are ‘likely’ or ‘very likely’ to make more purchases on their mobile devices thanks to their quick internet speeds.

The research, which involved quizzing 2,000 consumers, found that 77 per cent of those with 4G connectivity had already used their devices whilst out shopping, to check prices, availability or read reviews. Tellingly, this figure was at just 53 per cent for those with only a 3G connection.

Elsewhere, the study also found that users of 4G were also more tech-savvy and more engaged with developments in the mobile world than their 3G-using peers. It also found that 14 per cent of all mobiles now came with 4G sims, although not all of them are currently in use.

The usage and effectiveness of 4G was also considered, with the result that 82 per cent of those surveyed who’d used 4G claimed it made browsing ‘faster’ or ‘considerably faster’.

Commenting on the findings, commercial director at eDigitalResearch, Derek Eccleston told ichannel.com: “The introduction of 4G technology looks set to have a considerable impact on retail markets.

“With faster internet speeds and a better all-round browsing experience, more and more shoppers are likely to turn to their 4G-enabled device to help them through their multichannel purchase journey. Whilst the thought of this might scare some, brands need to embrace this next step of the mobile revolution and ensure that their entire end-to-end customer journey across all channels is set for more mobile.”

4G rollout set to fuel high-tech adverts

The rollout of the 4G network is set to spark advances in the adverts appearing on smartphones, reports ft.com.

Reporter Robert Cookson explained that the ultrafast nature of this next-generation internet access will supply the bandwidth for marketers to create some truly advanced content – adverts that are personalised to the user and that are able to ask them questions.

Mobile advertising spending more than doubled in 2012 in the UK, according to Mr Cookson, with this investment not forecast to let up. Among the innovations due to appear thanks to 4G routers and sims is speech recognition technology within adverts.

Victor Malachard, chief executive of Adfonic, said: “I’d say what makes mobile different is first and foremost the personal nature of the device. If you’re engaging with a person through a smartphone or tablet, you’re going to have that person’s attention far more than if you were engaging with them through desktop or television or print.”

The possibility of using the 4G network for such rich media adverts largely relies on consumer take-up of the service and mobile network EE is confident of hitting its target of one million customers by the end of the year, reports theregister.co.uk.

It has signed up 318,000 people for 4G so far – it currently has a monopoly on the service but rivals will join the fray later this year.

How Fast Is 3G?

With the recent hype from Everything Everywhere (Orange and T-Mobile) about their new 4G LTE Service which they are calling 4GEE, many comparisons are being made between existing 3G and the new 4G wireless broadband services.  EE (Everything Everywhere) are using some Ofcom report which states that the average 3G Speed in the UK is only 1-2Mbps and their new 4G service will be five times faster (I suppose that means 5-10Mbps).

This 1-2Mbps is not the reality for most users and since Three.co.uk updated their 3G network to the new HSPA+service which offers download speeds up to 21Mbps, many users find that their download and upload speeds on 3G are around 5-6Mbps for download and 2Mbps for upload and many users of traditional fixed line ADSL broadband services in rural and semi-rural locations do not get this kind of speed and are moving to 3G wireless broadband internet.

When we tested our 3 Mobile SIM card inside a Zalip CDG561WE 3G Router which is a HSPA+ Router we consistently got 12Mbps download speeds and 2Mbps upload speeds which we thought was very impressive.

How Fast Is 3G - CDG561WE Speedtest with 3 Mobile SIM

So when you are asking the question How Fast is 4G then you should also ask How Fast Is 3G so you can make a proper comparison when deciding whether or not to invest in a new 4G LTE Router or 4G Modem and whether existing 3G mobile broadband is enough for you especially as many networks still cap your 3G data limits when using a 3G Modem, 3G Dongle or 3G Router with many of the uncapped 3G data plans only available for use in 3G Smartphones.