Tag Archives: 4g sim

4G users spend more online thanks to faster speeds

Consumers with 4G mobile devices are more likely to spend more online as a result of their faster connections, thedrum.com reports.

A new study by eDigitalResearch and IMRG found that a third of 4G users have claimed they are ‘likely’ or ‘very likely’ to make more purchases on their mobile devices thanks to their quick internet speeds.

The research, which involved quizzing 2,000 consumers, found that 77 per cent of those with 4G connectivity had already used their devices whilst out shopping, to check prices, availability or read reviews. Tellingly, this figure was at just 53 per cent for those with only a 3G connection.

Elsewhere, the study also found that users of 4G were also more tech-savvy and more engaged with developments in the mobile world than their 3G-using peers. It also found that 14 per cent of all mobiles now came with 4G sims, although not all of them are currently in use.

The usage and effectiveness of 4G was also considered, with the result that 82 per cent of those surveyed who’d used 4G claimed it made browsing ‘faster’ or ‘considerably faster’.

Commenting on the findings, commercial director at eDigitalResearch, Derek Eccleston told ichannel.com: “The introduction of 4G technology looks set to have a considerable impact on retail markets.

“With faster internet speeds and a better all-round browsing experience, more and more shoppers are likely to turn to their 4G-enabled device to help them through their multichannel purchase journey. Whilst the thought of this might scare some, brands need to embrace this next step of the mobile revolution and ensure that their entire end-to-end customer journey across all channels is set for more mobile.”

British businesses urged to prepare for arrival of 4G

British businesses have been urged to do more to prepare for the arrival of 4G.

Sean Duffy, who is head of technology at Barclays Bank, has claimed that the arrival of super-fast internet in the UK will encourage even more consumers to shop online using mobile devices.

In an interview with bmmagazine.co.uk, he encouraged businesses to prepare for the proliferation of 4G routers by ensuring their website is fully-optimised for mobile devices.

He said: “We’re already seeing a growing trend for consumers to browse on their mobile or tablet rather than their PC and while the introduction of 4G networks is unlikely to cause technical problems for online businesses, it is likely to accelerate this trend.

“Companies that are already prepared for consumers to use their sites from a mobile device stand to gain a significant competitive advantage. It isn’t enough to simply replicate the big screen PC experience for mobile devices.”

According to cable.co.uk, Duffy was reacting to research that suggested nine out of ten online businesses were yet to optimise their website for mobile devices. That’s despite over a third of businesses reporting growth in mobile traffic since the turn of the year.

The research, conducted by Barclays, revealed that more than half of Brits bought a product online using a mobile device last year.

4G rollout set to fuel high-tech adverts

The rollout of the 4G network is set to spark advances in the adverts appearing on smartphones, reports ft.com.

Reporter Robert Cookson explained that the ultrafast nature of this next-generation internet access will supply the bandwidth for marketers to create some truly advanced content – adverts that are personalised to the user and that are able to ask them questions.

Mobile advertising spending more than doubled in 2012 in the UK, according to Mr Cookson, with this investment not forecast to let up. Among the innovations due to appear thanks to 4G routers and sims is speech recognition technology within adverts.

Victor Malachard, chief executive of Adfonic, said: “I’d say what makes mobile different is first and foremost the personal nature of the device. If you’re engaging with a person through a smartphone or tablet, you’re going to have that person’s attention far more than if you were engaging with them through desktop or television or print.”

The possibility of using the 4G network for such rich media adverts largely relies on consumer take-up of the service and mobile network EE is confident of hitting its target of one million customers by the end of the year, reports theregister.co.uk.

It has signed up 318,000 people for 4G so far – it currently has a monopoly on the service but rivals will join the fray later this year.

iPhone 5 Release Date – 12th September 2012

The Apple iPhone 5 will be with us in the next few days and we can anticipate the usual rush for Apple fans to get their hands on this latest version of the popular smartphone.  Long queues outside Apple Stores and the endless quest online searching for the best mobile phone network plan to reduce the initial cost of owning this desirable smartphone.

However, this year you will now be able to get lightning fast 4G LTE services on your iPhone 5 because Everything Everywhere (Orange and T-Mobile) have also launched their 4G LTE network in the UK offering download speeds up to 25Mbps using their 1800Mhz spectrum.  This means that when you are choosing your iPhone 5 4G LTE service provider then Orange and T-Mobile are going to be the networks of choice, leaving O2 and Vodafone loyalists with ‘slow’ 3G connectivity.  Will this perfect timing of 4G LTE network upgrade and the launch of the iPhone 5 LTE create a perfect storm for the UK mobile phone operators and users with a swing towards Orange and T-Mobile as the leading UK mobile phone operator, burgeoning their already huge customer base of over 28 million customers?

Like any 3G or 4G technology, the speed available using the new 4G LTE network with your 4G LTE Phone will depend upon the distance to the tower and the number of connected users downloading content at the same time.  In the USA, many users of Verizon’s 4G LTE Network report an average download speed of only 8Mbps which many users of existing 3G HSPA+ technology in the UK already report so 4G LTE may only offer slightly higher average data speeds.

Whilst this is all good new for the iphone 5 launch and the launch of the new 4G LTE Network, lets not forget that that high speed 4G LTE service could also be used to provide internet for the home and in recent 4G LTE trials using a 4G LTE modem (4G Dongle) users found that they could get a high speed mobile broadband connection which means that the 4G LTE Network needs new 4G hardware in the form a an LTE Router to enable users to insert their 4G LTE SIM Card into the router to get high speed mobile broadband to share in their home or business or a 4G LTE Travel Router to enjoy high speed mobile broadband on the go.