Tag Archives: 4g smartphone

4G rollout set to fuel high-tech adverts

The rollout of the 4G network is set to spark advances in the adverts appearing on smartphones, reports ft.com.

Reporter Robert Cookson explained that the ultrafast nature of this next-generation internet access will supply the bandwidth for marketers to create some truly advanced content – adverts that are personalised to the user and that are able to ask them questions.

Mobile advertising spending more than doubled in 2012 in the UK, according to Mr Cookson, with this investment not forecast to let up. Among the innovations due to appear thanks to 4G routers and sims is speech recognition technology within adverts.

Victor Malachard, chief executive of Adfonic, said: “I’d say what makes mobile different is first and foremost the personal nature of the device. If you’re engaging with a person through a smartphone or tablet, you’re going to have that person’s attention far more than if you were engaging with them through desktop or television or print.”

The possibility of using the 4G network for such rich media adverts largely relies on consumer take-up of the service and mobile network EE is confident of hitting its target of one million customers by the end of the year, reports theregister.co.uk.

It has signed up 318,000 people for 4G so far – it currently has a monopoly on the service but rivals will join the fray later this year.

How Fast Is 3G?

With the recent hype from Everything Everywhere (Orange and T-Mobile) about their new 4G LTE Service which they are calling 4GEE, many comparisons are being made between existing 3G and the new 4G wireless broadband services.  EE (Everything Everywhere) are using some Ofcom report which states that the average 3G Speed in the UK is only 1-2Mbps and their new 4G service will be five times faster (I suppose that means 5-10Mbps).

This 1-2Mbps is not the reality for most users and since Three.co.uk updated their 3G network to the new HSPA+service which offers download speeds up to 21Mbps, many users find that their download and upload speeds on 3G are around 5-6Mbps for download and 2Mbps for upload and many users of traditional fixed line ADSL broadband services in rural and semi-rural locations do not get this kind of speed and are moving to 3G wireless broadband internet.

When we tested our 3 Mobile SIM card inside a Zalip CDG561WE 3G Router which is a HSPA+ Router we consistently got 12Mbps download speeds and 2Mbps upload speeds which we thought was very impressive.

How Fast Is 3G - CDG561WE Speedtest with 3 Mobile SIM

So when you are asking the question How Fast is 4G then you should also ask How Fast Is 3G so you can make a proper comparison when deciding whether or not to invest in a new 4G LTE Router or 4G Modem and whether existing 3G mobile broadband is enough for you especially as many networks still cap your 3G data limits when using a 3G Modem, 3G Dongle or 3G Router with many of the uncapped 3G data plans only available for use in 3G Smartphones.

HTC EVO 4G LTE Smartphone

The new HTC EVO 4G LTE is the HTC EVO but better and faster than ever. As if its amazing camera, premium design, and astounding HD experience weren’t enough, it also has Beats Audio™ built in. Add the latest version of HTC Sense™, and you’ll fall in love with the HTC EVO all over again.

HTC EVO 4G LTE Smartphone

Amazing Camera Capture what you want. When you want. With instant capture, crystal-clear picture, and HD video, never miss a moment.

Authentic Sound Hear sound on a whole new level.  Beats Audio™ delivers a rich, authentic, experience that makes movies, music, and games sound like they never have before.

Premium Design Design is in the details. With an external dedicated camera button, HD screen protected with Corning® Gorilla® Glass, and the original HTC EVO kickstand for upright hands-free entertainment, these details make all the difference.

HTC Sense The oh-so-intuitive HTC Sense gives your phone personality and makes it more like you. Customize and shine the spotlight on what you love most.

Astounding Viewing Experience It’ll be hard to take your eyes off the screen with its vibrant colors and sharp picture. Virtually no reflection and extreme angle viewing make sure that you see every single detail.

LTE Networks are only just emerging in the UK so it will be a while before we can experience using an LTE Smartphone, but it is nice to dream and what is better at least we know with the UK marketplace starting to invest in 4G LTE Networks it won;t be long before we can take advantage of the 4G LTE network revolution and experience LTE Smartphones and the mobile internet as it should be.