Tag Archives: avaya

Phone System Sales Boom During Recession

We hear about the recession and credit crunch several times a week and businesses closing and rising unemployment, but one of the things you probably expect to hear was that the Telecoms sector in the UK is reporting bumber sales of Phone Systems during the previous 12 months.

One of the drivers of this communications boom is the need for businesses to work smarter and enable a more flexible workforce.  Modern VoIP technology enables businesses to integrate a mobile workforce into a cental phone system infrastructure enabling them to communicate more effectively and drive down costs whilst improving performance.

The ability for members of staff to be able to answer cstomer calls when at home or on the road as though they were in the offic means that no opportunity is missed and the all important customer satisfaction levels are exceeded.  In a world where communications and technology has led the business model for growth, the new business model is all about the customer and this technology now only serves to enable businesses to ensure that they retain their existing customers by enabling them to communicate quickly and effectively.  A business that does not embrace this change in consumer and business customer power will not be able to survive long and in order to meet this important demand an effective telecommunications infrastructure is key.

This is the reason that businesses both small and large are leveraging the power of modern telecommunications products, services and tools to streamline their business whilst enhancing their customer interaction and developing brand loyalty.

Leading telephone system manufacturers such as Avaya and Mitel have siezed this opportunity with both hands and have ensured their business phone systems include all the tools necessary for the modern business to enable effective and cost effective telecommunications between company employees and their customers no matter where in the world they are.

An Avaya Phone System spokesperson has commented on their recent sales growth by saying “Our foresight into the future market trends and our ability to develop an understanding of customer expectations and deliver results led solutions has enabled us to secure an important position as the leading telecommunications provider for the next business generation”.

Both Avaya Phone Systems and Mitel Phone Systems include a range of products and services that enable businesses to create a platform for success and deliver cost effective business communications to deal with the increasing demands of customers and their need to effectivly communicate with their existing and proposed suppliers.

Demand For Unified Communications Increases

There is growing evidence to show greater traction in the market for UC solutions, according to Chris Barrow, Advanced Technologies Marketing Manager, Avaya, who says more users are buying into the technology.

There are a number of market drivers for UC at work, notes Barrow. Firstly, the economy is still in a fragile state and businesses are focusing on driving efficiency within the organisation, meaning they are only willing to invest in tools that maximise workforce productivity. Secondly, the fact that employees have access to more types of communication, applications and devices, is also part of the reason why demand for UC is growing. “We’re hearing from our partners that customers often feel overwhelmed with all the new platforms employees are using, such as social media and IM,” stated Barrow. “While social media can act as a useful business tool, it needs to be harnessed in the right way.”

Also coming into play is an increase in the usage of multiple personal devices at work. “Employees want to be able to use the devices they love but in a professional capacity,” added Barrow. “They also want to have access to everything on one platform and for all communications tools to link together seamlessly. This is where UC really comes into play. Obviously, the communications landscape is constantly changing, but I would say that these trends are encouraging our partners to take on more of a consulting role. We are all familiar with multiple devices and social media platforms but it is the partners’ job is to guarantee UC brings them together in a corporate capacity, ensuring all communications are professionally managed and secure.”

Something that is ‘top of mind’ for Avaya and its users is choice, observed Barrow. Modern enterprise workers are used to devices such as laptops and tablets and do not want to be shackled to single use communications devices such as the telephone for phone calls and a video conference suite for video calls. “Customers want a device that is not only multi-purpose but one that works for them,” added Barrow. “This is the reason why Avaya allows enterprises to communications enable multiple devices such as smart phones, tablets, PCs, Macs and more. We do this with a combination of the Avaya Aura architecture that delivers communications as a cloud-like service and the Avaya one-X and Flare user experience that ties these features together. It is therefore important that we go to market with partners who understand this consumer-centric world and can help us build a value proposition of ‘always on’, ‘always available’ communications that allow people to work together wherever and however they choose.”

Avaya’s experience is that businesses are still being cautious about spending money, so the first thing it had to do was help its channels change their messages to a RoI-based sale. “Nobody buys technology for the sake of it any more,” commented Barrow. “It is true that a full-on implementation of UC can cost a considerable amount of money, but a well-engineered solution will pay for itself. That is why we have seen growth in any area that reduces costs and has a fast return on investment. Video, web and audio conferencing have seen a lot of interest as they allow companies to collaborate while reducing the need for travel. For the future, any tool that allows a company to be more nimble and flexible and to outpace their competitors will also be attractive. Solutions such as VENA (the Virtual Enterprise Network Architecture) that allow businesses to add applications and reconfigure their communications network in a simple and error free way will see good attention in the coming 12-18 months.”

Videoconferencing is definitely one of the solutions that is driving growth in the UC market. It has taken some time but companies have become more inclined to use this technology as a business tool, whether it’s for engaging in face-to-face with colleagues or customers. “We’ve seen a lot of market activity over the past year, and part of what is fuelling this trend is customer expectations,” noted Barrow. “Consumer videoconferencing solutions are being used at home more regularly now than ever before and people expect the same level of access at work. The important part is to ensure that videoconferencing comes as an integrated part of the UC mix. It’s about ease of use, streamlined communications and collaboration. People want to be able to flip between methods of communication, depending on the situation they’re in at that moment but this process has to be easy and quick, so they can initiate a video call there and then.”

Barrow also notes that with the rise of social media and multiple platforms for communication, businesses need extra support in understanding how everything fits together. “This is a great opportunity for our partners to embrace more of a consultative role which takes advantage of their solution knowledge and technical expertise,” said Barrow. “This will enable them to communicate the benefits of new applications and then up-sell as needed to ensure the customers have the best option. With so many tools and options available now it is important that the customer is well advised. This type of consultative role will become a more integrated part of the reseller’s daily activity, and we encourage them to embrace this. As communications evolve, this type of personal touch will serve as a real competitive advantage and will support them in generating more revenue and satisfying more customers overall.”

To find our more about using an Avaya Phone System in your business and how Unified Communications can help you then visit Avaya.com

Yealink Phones approved by Broadsoft and Avaya

Yealink’s award-winning SIP-T2X range of IP phones has secured interoperability with key Avaya and BroadSoft solutions.

In a landmark move the five-strong range has been certified compliant with Avaya solutions including Avaya Aura® Communication Manager and Avaya S8800 Media Server with G650 Media Gateway.

In addition the handsets have been formally validated by BroadSoft for use on its popular BroadWorks platform, confirming they support all its latest features. These include shared call appearance, BLF, multiple call arrangement, network conferencing, device feature synchronisation and DNS SRV Lookup.

Commenting on the compliance confirmations, Yealink UK’s managing director Andrew Roberts said: “These are landmark achievements. Full compliance across the range with major Avaya solutions that are so strategically well placed in the UK telecoms and unified communications marketplaces is vitally important. Similarly Broadworks popularity in the hosted services space makes it a key platform for us and the resellers we partner.”

The Yealink T2X IP Phone range includes the Yealink T20P, Yealink T22P, Yealink T26P and the Yealink T28P

For more information on the Yealink products please visit Yealink phones