Tag Archives: Mobile Data

Voice turns to Data

Have you noticed in the last year or so that you have been considering how you use your mobile device a little differently? The priority in your bundle used to be how many free minutes do I get? What is the calling rate between networks or to fixed lines? How many free texts do I get? etc.

Now we are starting to think a little more about how much data we are consuming on a monthly basis and what our priorities are. Consequently the operators are starting to do battle on the data limits, notably 3 who are offering unlimited downloads (read the small print re. fair usage) The fact is however, that although the networks have been striving for some time to get more data traffic and consequently revenues, essentially the networks of the last 10 – 15 years were designed primarily to support Voice. This is the case even with 3G. Data has been an add-on and always in contention with voice connections which have been the priority. After all, the money has been in voice and even now continues to be so.

This is causing the networks a quiet crisis as they struggle to keep pace with user demands and the rush of access products flooding the markets in both smart phones and dongles/routers. Within new LTE and 4G networks the intention is that all traffic will be carried as IP data. In this situation the payload can be voice, data, video, IM, whatever it will be handled within an ‘all IP’ connection driven infrastructure. When this becomes the case the way networks are billed with regard to Data will become ever more critical and even if traditional voice connections may well originate or terminate within traditional ‘non IP’ networks.

The considerable challenge of these new networks is the dynamic nature of the traffic. In the past capacity has been engineered on the basis of factored numbers of dedicated switched channels within an area or cell site. In the future it maybe more difficult to predict what sort of capacity is going to be needed at certain points when access devices can potentially run at high Mbit/s speeds and demand being non linear.

What remains to be seen is will the new networks deliver on their promises in terms of capacity and provide a sensible charging medium to reflect the value offered in an all IP data world?

Digital Signage in a High Speed Mobile World.

What possibilities do 4G mobile services create in the field of remote video advertising?

Flat screen Displays are becoming common place in many public places: Shopping centres, Train stations, bus shelters, football grounds and they are becoming ever more prevalent as large panel display technologies become cheaper and more reliable. The majority of remote sineage technology currently deployed relies primarily on local storage of media which plays a number of advertisements on a loop. New media is typically downloaded over night or out of hours via a remote modem typically low speed via a landline or mobile connection. Both of these options are limited technically and economically. But, imagine if all of these remote assets could be networked wherever they were by a high speed mobile connection wirelessly! The possibilities for maximizing the value of these assets starts to get very exciting! These assets rely on playing contracted advertisements in set locations based on the viewing potential and even though the advertisements are, as far as possible, targeted geographically and demographically, they are limited.

4G high Speed Wireless connections enables real time video content to be distributed in an almost ‘broadcast’ type approach to targeted locations based on event, time of day or to support local promotions such as special offers in the vicinity which shops and retailers can take advantage of. If you think you have seen everything when it comes to advertising think again! There will be an increase in targeted media to set locations which will open up many commercial opportunities for deployment of new media platforms powered by 4G connectivity.

Fixed IP SIM Card

The 3G Router Store has announced that it will shortly be launching a new range of Fixed IP SIM Cards using the Vodafone network that are ideal for use with their range of 3G Routers  A Fixed IP address on a mobile broadband service provides a quick, easy and reliable way to communicate with remote sites for monitoring eg. IP CCTV Cameras or for creating secure and reliable VPN’s for mobile or temporary offices.

The new range  SIM Cards with a static IP will provide a range of inclusive data packages catering for a wide variety of applications including broadband back-up, low level M2M Connectivity or higher data requirements such as CCTV.