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Mobile Fun spearheads international expansion with new appointment

Mobile Fun’s Richard Moore to spearhead international sales
Richard’s appointment follows online mobile accessories retailer’s international success

03 May 2011. Following Mobile Fun’s successful international expansion into Germany and France, the leading online retailer for Everything Mobile, has appointed Richard Moore as Head of International, to spearhead the company’s continuing growth and sales across Europe.

Richard Moore, Head of International Sales, Morefun

Richard brings experience of ecommerce, retailing and international operations to Mobile Fun. Prior to joining Mobile Fun, as Director of Operations for an International publishing company, he was responsible for business development and managing the company’s growth across the UK and international markets via ecommerce.

As Head of International, Richard will grow Mobile Fun’s established presence in Europe by managing the company’s German and French websites. The German online site, www.mobilefun.de, was launched in 2008 and is one of Mobile Fun’s fastest growing websites, behind the flagship www.mobilefun.co.uk website. The company’s French website, www.mobilefun.fr, was launched in July 2010 and is already exceeding its initial sales targets.

Richard commented on his appointment: “Following the successful introduction of our second international website, we now have a repeatable and sustainable international strategy in place.  As Head of International, my main responsibility is to ensure our continued international growth. This is especially important with our plans to add Spanish and Dutch websites to our portfolio in the next six months. This exciting expansion period and Mobile Fun’s reputation attracted me to the company.

“I am eager to bring my international experience to the table by working with the rest of the executive management team to maximise Mobile Fun’s success and raise international awareness of our wide range of products.”

Richard will report directly to Mohammed Hussain, MD at Mobile Fun, who added: “Richard’s appointment comes at a time when we are enjoying continued success, and gaining industry recognition with recent award wins and a Hitwise top ten ranking. His appointment will strengthen our continuing growth – both within the UK and abroad by ensuring that all international opportunities are identified and acted on as quickly as possible.”

For more information on Mobile Fun’s international websites and wide range of accessories and devices, log onto www.mobilefun.co.uk or call the sales team on 0844 249 5058.