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Mobile Fun continues international expansion with Spanish and Dutch appointments

Leading online mobile accessories retailer appoints Vanesa Nunez and Robin Verschuren to launch new Spanish and Dutch websites

30 August 2011. In a further move to drive its international expansion, Mobile Fun, the UK’s leading online retailer of mobile accessories, has announced the appointment of Vanesa Nunez and Robin Verschuren to manage its new Spanish and Dutch websites and support the company’s continued impressive growth and sales across Europe.

The new sites will go live in October 2011 and join the company’s well-established and successful international portfolio which includes German and French websites.

As the new Head of Spain, Vanesa brings experience in ecommerce, mobile communications, retail and marketing to Mobile Fun. Prior to joining the company, Vanesa built up her retail experience with Orange and customer service and sales experience at Euskaltel, a Basque telecoms operator.

Vanesa commented on her appointment: “I started my career in the mobile industry, running my own mobile phone retail outlet, so this role is an exciting next step for me. My first priority is to create a localised online presence for Mobile Fun by pulling together a product portfolio which will appeal to our target customers. Using my experience within the Spanish mobile phone sector, I aim to ensure that Mobile Fun Spain is just as successful as the other European sites.”

Heading up the Dutch operations is Robin Verschuren. A graduate from Katholieke Universiteit Leuven in Belgium, Robin started her career at Dutch think-tank Nexus Institute. Robin’s experience and knowledge of the online market were gained while managing online sales and marketing for recruitment consultancy, Careers International. Her passion for technology and links to youth marketing complement Mobile Fun’s European team’s existing expertise.

Robin said of her appointment: “I’ve joined Mobile Fun at an exciting time when mobile handset sales are high in the Netherlands and there is a definite gap in the market for a mobile accessories specialist. The depth of the company’s range and its consistently fast deliveries will certainly appeal to Dutch customers, who are among the highest and the most enthusiastic consumers of mobile computing and the Internet.”

Prior to the new website launches, Vanesa and Robin are in the UK overseeing localisation and product selection. They will report to Richard Moore, Head of International at Mobile Fun, who concluded: “The significant success of our existing European websites demonstrates an appetite for a comprehensive range of mobile accessories from one online retailer. As part of our strategy to target new international markets, we are delighted to welcome Vanesa and Robin on board to introduce local knowledge and marketing skills, while also overseeing the development and launch of websites in their home countries.”

For more information on Mobile Fun’s international websites and wide range of accessories and devices, log onto www.mobilefun.co.uk or call the sales team on 0844 249 5058.

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About Mobile Fun

Mobile Fun is the UK’s leading Internet retailer offering a market leading range of accessories for mobile phones and other mobile devices from its www.mobilefun.co.uk website.

With a product range of over 8,000 globally-sourced mobile accessories and tens of thousands of mobile downloads available on its website, Mobile Fun has successfully established a market-leading position within the competitive mobile sector.

Mobile Fun has offices in the UK, Germany and France and delivers products to 21 European countries.

Mobile Fun was ranked as the UK’s 7th ‘Fastest Growing Technology Based Company’ in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year’ title at the Mobile News Awards 2011 and won the Online Retail Awards 2011 ‘Computers and Telecommunications’ category.