Vodafone claims UK sales of OneNet have passed 10,000 users and 1,000 business contracts. Vodafone is upping its marketing spend to help emulate international success.
The success of the Vodafone OneNet product lies in the market trend for smaller businesses to move to a hosted telephony solution for their business communications and paying a small monthly access charge for each telephone extension. This type of hosted telephone system has already been popular over the last few years and has seen a growing base of small businesses converting to the latest VoIP technology and because the hosted telephony solution is almost the same as having a mobile phone contract where you pay a monthly service charge then it makes sense that the Vodafone Onenet service which combines both VoIP and GSM extensions should do so well.
The other advantage that Vodafone has with it’s OneNet business telephony solution is the fact that it can deliver calls over VoIP and GSM so for office users that do not have a great broadband connection to enable quality VoIP calls they can use a mobile phone connection for each telephone extension. You might think that using a mobile phone every day as your office phone might put off many potential users, but with the option of using a 3G Desk Phone such as the Huawei ETS6630 or the new Telecom FM 3G Desk Phone the office user can have a desktop style GSM phone that they can use with the Vodafone OneNet GSM solution.