Consumers with 4G mobile devices are more likely to spend more online as a result of their faster connections, thedrum.com reports.
A new study by eDigitalResearch and IMRG found that a third of 4G users have claimed they are ‘likely’ or ‘very likely’ to make more purchases on their mobile devices thanks to their quick internet speeds.
The research, which involved quizzing 2,000 consumers, found that 77 per cent of those with 4G connectivity had already used their devices whilst out shopping, to check prices, availability or read reviews. Tellingly, this figure was at just 53 per cent for those with only a 3G connection.
Elsewhere, the study also found that users of 4G were also more tech-savvy and more engaged with developments in the mobile world than their 3G-using peers. It also found that 14 per cent of all mobiles now came with 4G sims, although not all of them are currently in use.
The usage and effectiveness of 4G was also considered, with the result that 82 per cent of those surveyed who’d used 4G claimed it made browsing ‘faster’ or ‘considerably faster’.
Commenting on the findings, commercial director at eDigitalResearch, Derek Eccleston told ichannel.com: “The introduction of 4G technology looks set to have a considerable impact on retail markets.
“With faster internet speeds and a better all-round browsing experience, more and more shoppers are likely to turn to their 4G-enabled device to help them through their multichannel purchase journey. Whilst the thought of this might scare some, brands need to embrace this next step of the mobile revolution and ensure that their entire end-to-end customer journey across all channels is set for more mobile.”
