What possibilities do 4G mobile services create in the field of remote video advertising?
Flat screen Displays are becoming common place in many public places: Shopping centres, Train stations, bus shelters, football grounds and they are becoming ever more prevalent as large panel display technologies become cheaper and more reliable. The majority of remote sineage technology currently deployed relies primarily on local storage of media which plays a number of advertisements on a loop. New media is typically downloaded over night or out of hours via a remote modem typically low speed via a landline or mobile connection. Both of these options are limited technically and economically. But, imagine if all of these remote assets could be networked wherever they were by a high speed mobile connection wirelessly! The possibilities for maximizing the value of these assets starts to get very exciting! These assets rely on playing contracted advertisements in set locations based on the viewing potential and even though the advertisements are, as far as possible, targeted geographically and demographically, they are limited.
4G high Speed Wireless connections enables real time video content to be distributed in an almost ‘broadcast’ type approach to targeted locations based on event, time of day or to support local promotions such as special offers in the vicinity which shops and retailers can take advantage of. If you think you have seen everything when it comes to advertising think again! There will be an increase in targeted media to set locations which will open up many commercial opportunities for deployment of new media platforms powered by 4G connectivity.
