Virgin Media have switched on broadband that’s 20 times faster than Liverpool’s average connection speed to hundreds of thousands of homes across Merseyside.
The Internet Service Provider (ISP) said making gigabit broadband widely available on Merseyside for the first time is a “major boost” for the region.
Gig1, the next-generation broadband connection means that ultra-high-definition 4K films, TV programmes, large files and 360-degree videos can be downloaded almost instantaneously, according to Virgin Media.
The firm says the connection will also support innovative technologies like virtual and augmented reality headsets, 8K streaming, cloud gaming and futuristic immersive in-home entertainment.
Currently, only one in five Virgin Media premises has access to gigabit speeds but the company said they plan to bring the superspeed connection to more than 15 million homes by the end of 2021.
The gigabit broadband offers average speeds of 1,104Mps and is now available to residents of Liverpool, St Helens, Southport and Bootle.
With the launch of the broadband service, Virgin Media have also revealed the online habits of Liverpool residents that will benefit from the superfast connection.
Liverpool residents reportedly spend more time online than the national average, with some admitting they would move home to get a better broadband service.
Survey results of the city’s internet users also reveal that four in ten believe faster broadband would make it possible to work from home.
Streaming, online shopping and gaming are revealed as the other top reasons for wanting ultrafast broadband speeds.
Jeff Dodds, Chief Operating Officer at Virgin Media, said: “This is a next-generation broadband boost for Merseyside.
“Whether people are working from home, learning online, video calling friends and family or binging on a box set in 4K, with hyperfast speeds more than 20 times faster than Liverpool’s average broadband connection, Gig1 means they can do everything they want online, at the same time, without delay.
“Whatever the future holds, we’re connecting our customers to what’s next.”
Customers can find out more and buy Gig1 at www.virginmedia.com/gig1